NEWTON helped Sweden’s biggest provider of cable cam services to scale up their business in events broadcasting
Horisont Camera Solutions is the biggest provider of cable cam services in Sweden, and is the main provider of 1D wire solutions for live broadcast of live events such as sports and TV shows. In the beginning of 2017 the company exchanged their camera head, from a budget gimbal, to a NEWTON S and this was an important upgrade for them. With NEWTON they finally received the quality they were looking for to strengthen the demand of them on the Swedish broadcast market. A stabilized head which was robust, reliable, stable and strong enough to deliver the dynamic footage that they now have become known for. “Finally we received the power we need, with a gimbal that still is compact and lightweight” says Niklas Östling, one of the owner/operators at Horisont Camera Solutions.
One key reason for investing in the NEWTON head was the more high profile assignments the company were entrusted with, and within a month after receiving their NEWTON they were scheduled to cover Melodifestivalen, the swedish qualifications to the Eurovision song contest. With a third of the Swedish population watching, these big budget productions are at the forefront of broadcast technology and a cable cam soaring across the whole arena was a way to deliver even more dynamical images. “With NEWTON we can finally be confident that the footage has a level horizon (horisont in Swedish) just as our company name promises and it’s only now that we dare to exploit the full range of the cable system with high speeds, full zoom and still keeping the image steady. NEWTON is a clear notch up for our service offering of live broadcast in big arenas” say Kristian Öryd and Niklas Östling, the founders of Horisont Camera Solutions.
Since Melodifestivalen 2017, and the implementation of NEWTON, the company has dramatically increased their presence on the Swedish scene, with prestige assignments at for example the Longines FEI World Cup 2017 (equestrian sports), Allsvenskan (Swedish football league), Elitloppet 2017 (horse race), Kristallengalan 2017 (awards show), Idols 2017 (TV show), Idrottsgalan 2018 (awards show), the Ski Cross World Cup 2018 and Melodifestivalen 2018.